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What is...
product liability insurance?
Product liability insurance is a type of business insurance that covers the cost of compensation if someone is injured or if their property is damaged by a product that you have sold, manufactured, designed or even just supplied.
Even if you were not the original manufacturer or supplier, you could still be responsible for a claim relating to a product. If you refurbish or repair products or import them, you might be liable for damages caused by those products.
That’s why if your business is involved in the design, production or sale of products, product liability insurance is essential for protection against costly claims.
Who needs product liability insurance?
Although not a legal requirement, if your business supplies products to customers, you have a responsibility to ensure they’re safe. This includes: manufacturers, retailers, wholesalers ,food businesses, online sellers and e-commerce businesses and any businesses that give away goods (like free gifts or promotional items).
Even if you don’t create the products, but you sell them, still you could be held responsible for injury or damage caused by faulty or harmful products that you provide.
These include if:
- Your business has its name on the product
- You can’t identify the manufacturer
- Your business repairs or changes the product
- You imported the product from outside the UK
- The manufacturer has gone out of business
What does product liability insurance cover?
Policies will vary per provider, and limits and exclusions apply. Always refer to your policy wording for details. Product liability can help in the following circumstances:
Injuries caused by products
Property damage caused by products
Product defects
Legal costs
Product recalls
How much product liability insurance can I get?
The right level for your business depends on the type of products you sell, the potential scale of a claim, and any requirements set by your clients or contracts.
What are the main types of product defect?
Product liability claims tend to fall into one of these categories:
- Manufacturing defects — something went wrong during production, making a specific batch or unit unsafe.
- Labelling or instruction defects — the product doesn't have the right warnings or instructions, which could lead to misuse and harm. This could also fall under professional indemnity.
When it comes to a product liability claim, knowing which type of defect or issue is involved could provide more information on how a claim is handled and who in the supply chain might be held responsible.
Or speak to one of our team on 0800 032 7925
Is product liability a legal requirement?
No, product liability insurance isn’t a legal requirement in the UK, but it should be strongly considered if your small business produces, sells, or even just supplies goods. The Consumer Protection Act 1987 means UK businesses can be liable for damage caused by defective products — so a customer doesn't have to prove you were careless, only that the product was faulty and caused harm, which could lead to a costly claim.
How much is product liability insurance?
The cost of product liability insurance cover varies depending on several factors unique to your business, including:
- Type of product - The type of product you sell or manufacture will influence costs
- Claims history - A history of claims can indicate higher risk, leading to increased premiums.
- Workplace risks - Businesses with dangerous working environments or heavy-duty equipment may face higher costs.
- Business size and turnover — Larger businesses with higher sales typically pay more because their exposure to claims may be greater.
- Extent of cover— Higher cover limits mean higher premiums, but the right level of protection will depend on your own business.
To find out exactly what it’ll cost to insure your business, start quote online and our UK-based brokers will be on-hand to support.
Find out why your business needs insurance from Les, our Business Comparison Expert.
Or speak to one of our team on 0800 032 7925
How Bionic business insurance comparison works
Start your quote online
Speed up the process by submitting basic business details online – whenever you have time.
Speak to our UK-based team
Schedule a call with one of our insurance brokers to discuss the details to ensure they’re correct.
Compare tailored quotes
Get your quotes from our panel of trusted insurers and through any questions with our team.
What do I need to get started?
You only need a few details to get started with getting a free business insurance quote online, so it’s best to have the following information ready to go:
Your business name and trade
Your policy start date
Your name and contact details to receive your quote options
You may be asked additional questions about business activities
Product Liability FAQs
What is excluded from product liability insurance?
Exclusions typically include:
- Injuries or damage caused by deliberate actions
- Costs from knowingly supplying defective products
- Claims related to professional advice you gave alongside a product — this is usually covered under professional indemnity insurance instead
- Employee injuries, which would be covered under employers' liability insurance
Can I get product liability insurance if I’m a small business?
Yes! Bionic works with insurers who offer tailored insurance for businesses of all sizes including small and microbusinesses.
What's the difference between public liability insurance and product liability insurance?
- Public liability insurance covers claims for injuries or property damage that happen because of your business activities (for example, a customer slipping in your shop).
- Product liability insurance specifically covers claims caused by products you’ve sold or supplied (for example, a faulty item causing injury after purchase).
Many businesses choose both types of cover for broader protection.
Do I need product liability insurance if I only sell second-hand goods?
Yes, you should consider it. You could still face a claim even if you sell second-hand or refurbished products. If the item you sold turns out to be faulty and causes harm, it may be hard to trace back to the original manufacturer — meaning you could be held responsible. Product liability cover is worth considering for second-hand retailers and anyone who repairs or refurbishes goods before selling them on.
What's the difference between product liability insurance and product recall insurance?
Product liability insurance can help cover the cost of compensation claims and legal fees if a product you've supplied causes injury or property damage to someone else.
Product recall insurance (which some policies include as standard, and others offer as an add-on) helps covers the cost of actually recalling a faulty product from the market — including logistics, communications, and disposal costs. If you produce or supply goods at scale, it's worth checking whether your policy includes recall cover.
When should I take out product liability insurance?
It's a good idea to have cover in place as soon as you start selling, supplying, or manufacturing products. You never know when a claim could come out of the woodwork, so waiting until something goes wrong may too late. If you're a new business, putting the right cover in place from day one can give you the right protection.
Is product liability insurance the same as public liability insurance?
No, but they're often sold together. Public liability covers claims from members of the public for injury or property damage caused by your business activities. Product liability specifically covers claims caused by a product you've supplied or manufactured. Many business insurance policies include both types of cover.
Can an online seller or Amazon retailer get product liability insurance?
Yes. If you sell products online — whether through your own website or a marketplace like Amazon or eBay — you should consider product liability insurance. Marketplaces often require sellers to hold a minimum level of cover, and if you import goods from outside the UK to sell, you take on the importer's liability under UK law.
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